I would like to set up Enhanced Ecommerce in Magento 2 for deeper sales and user behavior analysis. What modules or extensions are best for integrating and setting up Enhanced Ecommerce? Are there any special features to consider when setting it up?
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To set up Enhanced Ecommerce in Magento 2, I recommend using magento 2 enhanced ecommerce . This extension is ideal for integrating and setting up Enhanced Ecommerce, allowing you to collect more detailed sales and user behavior data. Once you have installed the module, configure the necessary settings in the Magento admin panel and add the appropriate tags to Google Tag Manager or Google Analytics. Make sure to properly implement the tags to track all key actions such as product views, adds to cart, and completed purchases. Don’t forget to check that the data is correctly transferred to your analytics tool to ensure accurate analysis.