How to choose the right window profile for an apartment in Canada? What to pay attention to?

Hello everyone! We are renovating our apartment and want to install new windows. I read a lot of information about the fact that not only the glass unit itself is important, but also the window profile. I have seen different profiles: vinyl, wood, aluminum, but I cannot understand which one is better to choose for an apartment in Canada. Should I focus on the climate, sound insulation or is it better to take something universal? Share your experience, which profile did you choose for your windows and why?