People also search for is an search engine result page features visible to user when users go to SERP and come back to the result page within few second in that case google assume users come back from that page because whatever user is searching they did not find. It is very important in terms of SEO strategy.
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What are people looking for? This is a question of interest not only to those who collect statistics on their work .. I was very interested in what types of single people are most in demand on a dating site. You can see here all the statistics on one of the sites. I never came to a consensus on this issue .. but I know for sure that such resources provide more choice for any person.